How Smart Companies Build Relationships with Millennial Audiences in 2016 (hint: CSR)

BusinessWired - Business Wire Blog

By Alison Hanby, Business Wire

Company reputation is key when trying to attract Millennial interest in your brand.

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Millennials are now the largest, most diverse generation in the U.S., and when it comes to supporting corporations, they pay attention to the transparency, authenticity, and reputation of the companies and brands they associate with.

As Millennials rise in the workforce and obtain greater buying power, they look for like-minded companies to partner with. Are you making it easy for them to choose your organization?

Here are 6 ways companies of all sizes can capture Millennial attention through Corporate Social Responsibility:

  1. Promote Corporate Social Responsibility (CSR) What is CSR? CSR encompasses how a company contributes to society and protects the environment; a company’s stewardship and transparency; and even how a company improves quality of life for their employees and the community they serve. Your company’s CSR program sends an important message…

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